In order to better understand the usability of our products and interface we held two usability testings with four participants that were in our target audience.

The first testing helped us understand the form that our instructions worked best in, such as if the instructions worked better as steps, bullet points, in-depth, short, etc. For the testing we laid out three of our produce with two items for each, one was fresh and the other had indications of it not being the most fresh. The participants were then asked to identify the freshest one based on the instructions found on the catalog. Each of the produce had a different and specific layout for the instructions. At the end of the testing we asked various questions on what they felt worked best and how well they navigated through the catalog. The overall feedback we got was the bullet points were a more effective and fast way to find produce and to make the buttons more bigger to click on a phone.

Our last usability testing, with the same participants, was to see them use our product in a grocery store setting and review our website. Participants were taken to Whole Foods and asked to pick any three of the produce on the list and act as if they were going to buy them. We then brought the participants to a private room to look through and navigate the accompanying website to our catalog. The feedback we got from the testing helped better tailor our products to our target audience to make an overall informative product.